|
... willesden-based jamaican pattie manufacturer port royal has developed a new range of premium chilled ready meals targeting shoppers looking for more authentic caribbean cuisine ... "we did produce some ready meals for sainsbury’s a while ago, but it didn’t work out ... the buyers had an idea of what they thought jamaican meals should contain and we kept having to change the recipes until we ended up with some real monstrosities ... ” caribbean food the market for chilled caribbean food was starting to grow in uk supermarkets with the launch of floella benjamin’s caribbean kitchen range in 2008 and the recent launch of the levi roots brand (produced by kerry foods) into chilled meals earlier this year, he said ... but there was a gap in the market for high-quality, authentic jamaican meals ... “the target market for our meals is the caribbean community but also curious abc1s ... while port royal manufactures its own beef, chicken, lamb, saltfish and vegetarian patties, the meals will be manufactured by edmonton-based firm mrs gill’s kitchen on a contract basis, he said
|